The Holidays are a wonderful time. Celebrations with family, friends, co-wokers can be a lot of fun, and a time to reflect on the past year and the year to come.
A few things I would like to comment on with respect to the holidays. Back in 2008, the Goldfinger Personal Injury Law, now Goldfinger Injury Lawyers use to send out a large mailer of holiday greeting cards. They were a big hit. More interesting was the reaction of the people who didn’t receive the cards or who were not on our mailing list. Many found out about our holiday cards, and their reaction to not receiving a card was even loud than those who received one. It sucks feeling left out, but that certainly wasn’t our intention. We simply couldn’t mail out to everyone in the world.
Fast forward to 2015. Fewer law firms are sending out traditional holiday cards in the mail. Instead law firms are sending out e-cards. They’re faster, more efficient, easier to send, less of an environmental footprint, more practical and more economical. We were quick to jump on the trend. It allowed us to reach our client base, along with people we were close with our acquaintances.
Some people replied to our first round of Holiday E-Greetings indicating that they considered our e-cards spam and a violation of Canada’s Anti-Spam Legislation (CASL) which as introduced in around 2014. The simplest definition of spam is unsolicited email, though it can also include unsolicited text messages and software.
Can the Goldfinger Injury Lawyers’ Holiday E-Greeting be considered spam? I don’t know, but I certainly don’t want to test that boundary. Who knows. Someone has a bad day, your Holiday Greeting is the straw that broke their inbox and the next thing you know you are fighting CASL charges for sending out an innocent holiday greeting. Reporting spam is really easy. It’s as easy as a quick click online on this government website.
I cannot begin to tell you the amount of unsolicited holiday e-greetings I’ve received in my mailbox; and likely yours too! Do I want to be the Grinch who reports unsolicited spam in the form of Holiday E-Greetings? Nope. Are there a bunch of Grinches out there who will do so because they’re having a bad day or who want to see you go down in flames? Yup.